HP Change the Game: Sales Enablement Kit

Art DirectionGraphic DesignPackaging
2015

I produced a variety of creative concepts for the HP team before landing on the “Game Changers” concept. The theme was in reference to the printer’s record-breaking speed and breakthrough technology and was carried throughout several pieces of collateral—including a brochure, infographic, and HP PageWide Technology “wow”
print sample—as well as a checkers/backgammon game board, and a wall-mounted basketball hoop designed for “Trashing the myths” about inkjet printers. All of the pieces worked together to aid the sales reps in making the case for HP Officejet Pro X printers. 6,000 kits were distributed world wide.

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